How to Reduce Customer Churn

Churning customers isn’t something that many people at a SaaS company will enjoy discussing. After all, growth is sexy, and everyone gets excited about how many new customers you can onboard to your platform on a monthly or annual basis.

Necessary SaaS Selling Techniques for Business Owners

Never has there been a better time for SaaS business startups and SaaS businesses in general. The market is booming as new opportunities are constantly arising. Despite being a billion-dollar industry, SaaS is still considered to be in its infancy. TechCrunch compares it to the PC market in ’83 or the smartphone industry in ’03.

What Is Burn Rate and How Do You Calculate It?

There is a great amount of enthusiasm when you start your own business. It is truly amazing to see what started as just an idea become a real thing. However, motivation is not a guarantee of success. Unfortunately, less than 50% of businesses make it to their 5th year, and only 33% make it to 10 years. A massive 82% of businesses fail because of cash flow problems. For this reason, your burn rate is an essential figure that you have to be aware of.