Why SaaS Product Reviews Matter + How to Boost Yours

Your leads are skeptical – maybe more so than they’ve ever been. As a result, your sales and marketing strategies aren’t enough anymore. To turn new leads into customers, you need to show them real-life results and get unbiased sources to vouch for you.

7 Step Guide to Content Marketing for SaaS [Updated April 2021]

According to a 2020 study by Demand Gen Report, 67% of buyers are reading more content than ever before making purchases. In fact, 77% noted that they tend to read more than 3 pieces of content before even talking to a salesperson.

UX Writing: a Deep-Dive Guide for SaaS Businesses

According to Toptal, 88% of customers are unlikely to return to your website if they have a bad experience. And a whopping 90% of users will stop using your apps if the interface doesn’t perform well.

4 SaaS Landing Pages to Learn from in 2021

It’s easy to hit a creative wall when you’re building landing pages for your audience. And sometimes, the only way to get through it is to flip through some high-quality examples.

What is a SaaS Landing Page?

Landing pages are a critical piece of any successful SaaS marketing strategy. But they aren’t the easiest to create. Not only do they have to fit seamlessly into your marketing funnel, but they also need to convince leads to give you valuable pieces of information.

Product-Led Growth in SaaS: Identifying the Challenges and Opportunities

You may feel like you have taken enough risks with your SaaS business so far, and for this reason, it seems better to follow the traditional sales-led growth strategy. As SaaS itself shakes up every traditional model we are used to, it’s time to look at how product-led growth can benefit your SaaS business.

A Comprehensive Guide to Using SaaS Metrics for Your Business

If you’ve ever heard of the butterfly effect, you know that every little action is interconnected, especially with SaaS. Every single interaction along the customer journey impacts an array of metrics determining the health of your business. This is highly relevant for customer retention; there is no one customer interaction responsible for keeping your customer happy. Instead, retention is a byproduct of the overall efforts of your entire enterprise.

A 10-Step Guide to Targeting the Right Customers in B2B SaaS

Growing a loyal and trust-worthy customer base is key to seeing your business taking off. But in the beginning, you’ll quickly realize that there are all types of customers out there, from terrible ones to ones you wish you could work with forever. A key aspect of making sure you’re mostly dealing with the latter is targeting the right customers from the get-go and focusing on making them happy. Here is a guide on how to do just that, in 10 simple steps.

Customer Acquisition Explained: A Guide to Getting More Customers

It’s getting harder and harder for brands to understand what their customers want. The needs of the customer are constantly changing and unfortunately, this means that it is becoming harder for SaaS companies to acquire more customers. But just because it’s harder doesn’t mean it’s impossible, and SaaS companies are putting their best foot forward to get more customers through the door.

15 SaaS Business Tips to Help You Succeed

You would think that success in the SaaS industry is a given considering the massive surge in growth. SaaS organizations are now operating in more than 100 countries, with an annual growth rate of 18%. The revenue forecast for the SaaS industry was $94.8 billion. Gartner predicts this will be close to $143.7 billion in 2022.

What Does It Take to Raise Capital for SaaS, in 2021?

2020 threw us more curveballs than ever expected. Some SaaS companies have had to cut back on staff or delay the release of new products and services. Others have pushed forward with their plans. The pandemic that raged through this year will not disappear just yet, and the financial implications are likely to run well into 2021.

Best Practices to Offer Superior SaaS Customer Support

For a SaaS business to excel, it needs recurring income. The longer a client subscribes the more chance you have of recuperating the initial cost of acquisition and then making a profit. The importance of excellent support would seem obvious, but perhaps not many SaaS business owners are aware of just how crucial it is.

7 Tools to Acquire More Customers

Every SaaS company has a goal to stay afloat, avoid burning through the runway, and eventually reach profitability. However, that’s not always an easy task. Oftentimes, the biggest challenge in going from idea to profitable business isn’t the idea itself, but the execution of that idea and the ability to garner interest in the product.

7 Customer Acquisition Strategies To Help Build Your Brand

Many believe that building a successful startup is usually either 100% luck or 100% grueling, sleepless nights, and hard work. In reality, the truth lies somewhere in the middle; a successful startup takes luck, hard work, and consistent application of a few winning strategies.

How to Benchmark and Improve Your SaaS Conversion Rate

One of the most disappointing situations for a SaaS business owner is to create a fantastic product and to create an excellent marketing campaign but then not see the results come in. It’s even more frustrating when you have got the traffic coming into your site but still no new sales. Conversion rates are one of the most important metrics to be aware of and to work on. We are going to cover the why and the how!

Best Ways for SaaS Companies to Increase Conversion Rates

SaaS businesses have certain differences compared to more traditional businesses, but there is one thing they do have in common. Starting a new business reaps a massive reward once off the ground. We allow ourselves a moment to celebrate, but the work is far from over. Regardless of your business model, it’s now time to start gaining more customers. Naturally, every SaaS company owner is looking for ways to earn more profits, and for this, increasing your conversion rates is essential.

SaaS Metrics – A Guide to Measuring and Improving what Matters

One of the biggest questions any business owner is going to ask is whether their business is financially viable and what can be done to improve the bottom line. We take immense pride in seeing our idea become a reality, but without a steady income, long-term success is far from certain.

Startup Without Code: Remove The Need For a Technical Co-Founder

For many years, launching a successful startup required at least two types of people to work. The first being, the visionary founder. This person would be the one to come up with an amazing idea and know-how to sell the dream not only to investors but potential team members, future employees, and the general public.

5 Resources for Building an MVP

Building an MVP is a crucial step for getting your SaaS product off the ground. While most teams who don’t understand the inner workings of building a product might think that getting your foot off the ground will take a large amount of cash, that doesn’t have to be the case.

How to Build Your First Product: A Guide for Startup Teams

There it is, you’ve got that first inkling of an idea. You were just talking with your friend about the problem they were having - and you’ve got the solution. It’s so genius, you think, how come no one has ever thought about this before?

How To Grow Your SaaS Business

If you need SaaS business inspiration, look no further than YouTube. Three PayPal employees created an online dating website that failed at its original purpose but had an amazing video uploading platform. Realizing there was no such thing as a video sharing platform, they switched their ideas. Fifteen years later and YouTube is worth around $15 billion.