According to a 2020 study by Demand Gen Report, 67% of buyers are reading more content than ever before making purchases. In fact, 77% noted that they tend to read more than 3 pieces of content before even talking to a salesperson.
According to Toptal, 88% of customers are unlikely to return to your website if they have a bad experience. And a whopping 90% of users will stop using your apps if the interface doesn’t perform well.
It’s hard enough to attract quality talent as a startup. But when you’re strapped for cash, finding qualified candidates who fit your desired company culture and long-term goals is even harder.
It’s easy to hit a creative wall when you’re building landing pages for your audience. And sometimes, the only way to get through it is to flip through some high-quality examples.
Landing pages are a critical piece of any successful SaaS marketing strategy. But they aren’t the easiest to create. Not only do they have to fit seamlessly into your marketing funnel, but they also need to convince leads to give you valuable pieces of information.
You may feel like you have taken enough risks with your SaaS business so far, and for this reason, it seems better to follow the traditional sales-led growth strategy. As SaaS itself shakes up every traditional model we are used to, it’s time to look at how product-led growth can benefit your SaaS business.
If you’ve ever heard of the butterfly effect, you know that every little action is interconnected, especially with SaaS. Every single interaction along the customer journey impacts an array of metrics determining the health of your business. This is highly relevant for customer retention; there is no one customer interaction responsible for keeping your customer happy. Instead, retention is a byproduct of the overall efforts of your entire enterprise.
Growing a loyal and trust-worthy customer base is key to seeing your business taking off. But in the beginning, you’ll quickly realize that there are all types of customers out there, from terrible ones to ones you wish you could work with forever. A key aspect of making sure you’re mostly dealing with the latter is targeting the right customers from the get-go and focusing on making them happy. Here is a guide on how to do just that, in 10 simple steps.
Churning customers isn’t something that many people at a SaaS company will enjoy discussing. After all, growth is sexy, and everyone gets excited about how many new customers you can onboard to your platform on a monthly or annual basis.
It’s getting harder and harder for brands to understand what their customers want. The needs of the customer are constantly changing and unfortunately, this means that it is becoming harder for SaaS companies to acquire more customers. But just because it’s harder doesn’t mean it’s impossible, and SaaS companies are putting their best foot forward to get more customers through the door.
You would think that success in the SaaS industry is a given considering the massive surge in growth. SaaS organizations are now operating in more than 100 countries, with an annual growth rate of 18%. The revenue forecast for the SaaS industry was $94.8 billion. Gartner predicts this will be close to $143.7 billion in 2022.
Never has there been a better time for SaaS business startups and SaaS businesses in general. The market is booming as new opportunities are constantly arising. Despite being a billion-dollar industry, SaaS is still considered to be in its infancy. TechCrunch compares it to the PC market in ’83 or the smartphone industry in ’03.
2020 threw us more curveballs than ever expected. Some SaaS companies have had to cut back on staff or delay the release of new products and services. Others have pushed forward with their plans. The pandemic that raged through this year will not disappear just yet, and the financial implications are likely to run well into 2021.
For a SaaS business to excel, it needs recurring income. The longer a client subscribes the more chance you have of recuperating the initial cost of acquisition and then making a profit. The importance of excellent support would seem obvious, but perhaps not many SaaS business owners are aware of just how crucial it is.
Every SaaS company has a goal to stay afloat, avoid burning through the runway, and eventually reach profitability. However, that’s not always an easy task. Oftentimes, the biggest challenge in going from idea to profitable business isn’t the idea itself, but the execution of that idea and the ability to garner interest in the product.
Many believe that building a successful startup is usually either 100% luck or 100% grueling, sleepless nights, and hard work. In reality, the truth lies somewhere in the middle; a successful startup takes luck, hard work, and consistent application of a few winning strategies.
One of the most disappointing situations for a SaaS business owner is to create a fantastic product and to create an excellent marketing campaign but then not see the results come in. It’s even more frustrating when you have got the traffic coming into your site but still no new sales. Conversion rates are one of the most important metrics to be aware of and to work on. We are going to cover the why and the how!
SaaS businesses have certain differences compared to more traditional businesses, but there is one thing they do have in common. Starting a new business reaps a massive reward once off the ground. We allow ourselves a moment to celebrate, but the work is far from over. Regardless of your business model, it’s now time to start gaining more customers. Naturally, every SaaS company owner is looking for ways to earn more profits, and for this, increasing your conversion rates is essential.
present? and exists? serve the same purpose, i.e. to check if a record exists in the database or not. They do, however, differ in the performance.
One of the biggest questions any business owner is going to ask is whether their business is financially viable and what can be done to improve the bottom line. We take immense pride in seeing our idea become a reality, but without a steady income, long-term success is far from certain.
For many years, launching a successful startup required at least two types of people to work. The first being, the visionary founder. This person would be the one to come up with an amazing idea and know-how to sell the dream not only to investors but potential team members, future employees, and the general public.
This article will discuss key differences between update_all and update in Rails.
This article will discuss two important concepts in Ruby on Rails - Named Scopes and Default Scopes. The main idea is to get results based on some condition.
This article will discuss the differences between select and pluck methods for ActiveRecord in Rails.